Re-Volting.
"It's really a relaunch," says Chris Perry, GM's vice president for U.S. marketing. In March, GM will start shipping Volts that run clean enough in gasoline mode to allow owners to ride alone in the carpool lanes on California freeways, a significant selling point. "It's still a technological marvel," Mr. Perry says. "We need to remind people of that."
Admittedly GM is fighting the odds. It is forced to build a car that no one wants and that has become a political football. First, as sales slumped GM said it intended to market the Volt abroad. Now GM says it will try to rent the Volt to the same people who refuse to buy it. Aside from being expensive and fire prone the Volt does not deliver the promised mileage. Eric Bolling of FoxNews reports that after charging a Volt for 12 hours it still won't get him the twenty miles he must drive to get to work.
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